Our Purpose in the Wild

🌲 Mission Statement

At People of the Woods, we exist to support and inspire those who feel most at home outdoors. Whether you're chasing remote trails, gathering around a campfire, or finding stillness in the forest, we create reliable, responsibly made gear for every step of the journey. Our mission is to encourage a life lived outside grounded in respect for nature, driven by curiosity, and strengthened through community.

🌄 Vision Statement

To be the trusted companion for those who find their freedom in nature. People of the Woods envisions a world where more people embrace the outdoors with respect, curiosity, and care—fostering a community that values exploration, stewardship, and the enduring human bond with wild places.